Partner brands
You built the hardware.
We built the shelf.
Sell your smart eyewear to US buyers on lucyd.co, with our warehouse, our prescription lab partners, and our audience behind it.
Already on board
The first partner brand on our shelf is HTC, with the VIVE Eagle smart glasses.
Reaching US buyers costs more than building the product
You built the product. Getting it in front of American customers is a different job. US retail takes years of relationships, compliance work, and brand building. Mass online channels bury high-consideration hardware under a thousand lookalike listings. And the big eyewear channels are hard to access unless you are already inside them.
Cold-starting your own US demand means paying full price for every visitor while you wait for search traffic that may never come.
A store that already sells smart eyewear, every day
An established US storefront
lucyd.co has sold eyewear online for a decade and has shipped thousands of orders to US customers. Our parent company is Innovative Eyewear, Inc., listed on NASDAQ as LUCY.
Merchandising that understands your product
We are not a generalist shelf. We sell smart glasses ourselves, so we know how to present yours. Prescription lens integration, fit guidance, and product pages written by people who know the difference between a display engine and a speaker temple.
A selective shelf
Every brand on lucyd.co goes through our review process. We check IP, certifications, insurance, and product quality before anything goes live. US buyers see a short list of products we chose to carry, not an open feed.
You build, we sell
We handle the storefront, the content, and the US customer relationship. You focus on the product.
Lucyd Direct
We buy it, stock it, fit it, and sell it.
A wholesale relationship, not a drop-ship listing. One purchase order from us, and everything after the box is ours to run.
- You Ship finished units Against one purchase order from us.
- Lucyd Receive in Miami Our warehouse, our inventory, our risk.
- Lucyd Fit the prescription Our US lab partners cut and mount lenses.
- Lucyd Sell on lucyd.co Product pages, photography, and marketing to our audience.
- Lucyd Support the customer Returns, warranty, and service, in the US.
Lucyd owns it You own it
The difference
Prescription is why a buyer picks lucyd.co over your own site.
Most smart-glasses buyers wear a prescription. Our US lab partners cut and fit lenses for every partner frame, so your product ships to the customer ready to wear. We collect the frame measurements once and every listing carries them.
Selective by design
Nothing goes on the shelf until it clears five checks.
The same checks a national retailer runs. We run them first, so you only do this once.
- Partner reviewBefore any agreement
- 1 A working unit in our handsA production sample we can wear, charge, and pair. Not a render. Required
- 2 Test reportsFCC ID for the radio. UN38.3 for the battery. ANSI Z87.1 if you claim safety. Required
- 3 Insurance certificateProduct liability coverage naming Lucyd as additional insured. Required
- 4 IP clearanceYour marks, your patents, no open disputes on the design. Required
- 5 A US supply planLead time, minimum order, and how you handle defective units. Required
Onboarding
Where you stand today sets how fast you go live.
Ready
Unit, reports, and insurance in hand
You have shipped product before and hold current certificates.
Onboarding starts now. Agreement and first purchase order follow the review call.
Nearly
One item missing
Usually a test report in progress or an insurance certificate being issued.
We tell you exactly what is missing and hold your place while you close it.
Not yet
No US-ready unit or reports
Prototype stage, or certified for another market only.
We stay in touch. Come back with a unit and reports and you move straight to Ready.
You bring the product. We bring everything after the box.
You bring
Finished, certified unitsPackaged for US retail.
A wholesale price and a minimum order
Images, specs, and approved copyPlus written permission to use your marks.
Warranty terms and a defect process
We bring
A purchase order and US inventoryWe hold stock in Miami.
Prescription lensingUS lab partners, every frame measured.
Product pages, photography, and launch content
Marketing to our audienceEmail, site, social, and our public-company press engine.
Customer service, returns, and warranty handling
Who should apply
We curate for products that complement our own lineup. If you build any of the following, we want to hear from you.
- Display and XR glasses
- Sport HUD eyewear
- Specialty lens and optics technology, including adaptive tint, blue light, and prescription tech
- Eyewear accessories and companion products
If your product duplicates what we already sell, it is probably not a fit. If it adds something ours do not do, apply.
Six steps from first call to live on lucyd.co
-
01
Apply
Ten minutes. Your product, your certifications, and how you ship.
You
-
02
Review call
We see the unit and talk positioning, pricing, and logistics.
Both
-
03
Vetting
The five checks. We tell you exactly what we need.
Lucyd
-
04
Agreement and first order
Standard terms, then a purchase order.
Both
-
05
Catalog and Rx setup
Frame measurements, lens options, product pages.
Lucyd
-
06
Live on lucyd.co
In front of our audience, with our support behind it.
Lucyd
Questions partners ask us
If yours is not here, ask it on the application. We read every one.
Do we need to integrate with your systems or be on Shopify?
No. We buy your product on a standard purchase order and you ship finished units to our warehouse in Miami. There is no seller portal to learn and no feed to maintain. We create and manage the listings.
Is there a fee to be reviewed or listed?
No. We do not charge to review or list your product. We buy it at your wholesale price and sell it on lucyd.co.
Who sets the retail price?
We honor your minimum advertised price policy. Consumer pricing on lucyd.co is ours to set within it, the same way any retailer carrying your product works.
Who handles returns, warranty, and customer service?
We do. Lucyd is the seller to the US customer, so our team takes the calls, the returns, and the warranty claims. How defective units are handled between us is agreed in your supply plan before the first order.
Which test reports do you need?
An FCC ID for any radio, a UN38.3 test summary for any battery, and an ANSI Z87.1 report if you make a safety claim. We also ask for the HTS code, country of origin, and any California Prop 65 information for the customs and listing paperwork.
Do you need frame measurements?
Yes, for every frame we carry: eye size, bridge, temple length, lens height, frame width, and base curve. Our lab partners cut prescription lenses from these numbers, so we cannot list a frame without them.
Can prescription lenses go in our frames?
Usually. Tell us whether the lenses are removable, whether you ship demo lenses, and the base curve. Our lab partners confirm compatibility during vetting.
Do we have to sell exclusively through lucyd.co?
No. Exclusivity is not required. If you want an exclusive arrangement for the US, raise it on the review call and we discuss terms.
What is the minimum first order?
We agree it with you. First orders are deliberately small so we can learn what sells, and we reorder on sell-through.
How long does it take to go live?
It depends on where you start. A partner with a working unit, test reports, and an insurance certificate in hand moves to agreement right after the review call. If one item is missing, we tell you exactly what and hold your place.
What do you need from us for the product page?
Product images on a white background, a full spec sheet, approved marketing copy, and written permission to use your brand marks. We photograph and write to our own standard on top of that.
Do you ship outside the United States?
lucyd.co serves US customers first. Other markets are by agreement, so mention them on the call if they matter to you.
Is this an open platform where anyone can list?
No. We carry a small number of brands whose products belong next to ours, and we buy the inventory. Every brand goes through the same review.
Bring one working unit and your test reports. We handle the rest from Miami.
Applying is free and takes about ten minutes. We read every submission.
Apply to Sell